Episode 15: OK Soda, Google Glass and the Stories of Two Magnificent Flops
Sometimes even the biggest companies can’t figure out what success looks like. In this episode we profile a couple of household names, Coca-Cola and Google, and tell the stories of how OK Soda (a beverage for Gen X slackers) and Google Glass (a product mostly worn by tech bro creeps) came to market and what happened once they did.
E X T R A S :
OK Soda
OK Soda history (Wikipedia article)
Overview Video (via YouTube)
TV Spot (via YouTube)
“Everything is Going to Be OK” (Believer article)
“Sells Like Teen Spirit” (JSTOR Daily article)
“The Irrationally Exuberant” podcast episode on OK Soda
D&AD Award Page
Calef Brown OK Soda project page
Google Glass
Google Glass history (Wikipedia article)
“The Moonshot That Missed” (Slate article)
“How and Why Google Glass Failed” (Investopia article)
“The Revolt Against Google ‘Glassholes’” (NY Post article)
Google Glass Enterprise Edition 2 page (Google)
Additional Flops
Coors Rocky Mountain Sparkling Water (Time article)
Harley-Davidson Perfume (RideApart article)
DMC DeLorean (Wikipedia article)
Cheetos Lip Balm (Medium article)