Episode 104: Movie Studio Logos for 20th Century Fox and Warner Brothers
Today we’re going aaaalllll Hollywood. We're talking about movie studio logos, quite possibly the oldest examples of liquid branding, with one logo that's been relatively unchanged over close to 100 years and another that has gone through a bit of an identity crisis only to return to a familiar form: 20th Century Fox and Warner Brothers.
So have your people call our people, because we’re having a three martini lunch and making some amazing deals here in the bar.
E X T R A S :
(Top to bottom): The current logo animation (and fanfare) for 20th Century Studios, logo versions from 1933-53, 1953-81, 1994-2009 and 2009-2020
(Top to bottom): The current logo animation (and fanfare) for Warner Brothers Discovery, logo versions from 1925-29, 1929-37, 1967-70, 1972-1990, 2019-23 (from Pentagram) and the current logo artwork
20th Century Fox
Logo history (CreativeBloq, Wikipedia)
Logo evolution with Fanfare (YouTube)
Warner Brothers
Logo history (Hatchwise, LogoMe, Logomak)
Logo evolution (YouTube)
Additional Links
“The Surprising History of the Warner Bros. Logo” (Fast Company article)
Pentagram’s 2019 redesign for Warner Bros.